The international business world has become a rapidly evolving environment. New challenges that business leaders are facing include standards of corporate social responsibility, sustainable development, resource and energy efficiency and emerging markets.

The business leader of tomorrow has to work within a context that extends far beyond the classic economic disciplines to consider such aspects as relationships with civil society and the media.

Studying in a multicultural atmosphere brings several advantages to an education that takes these new dimensions into account. In this regard, Geneva as a city can hardly be matched. Geneva is the European seat of the United Nations and government representations from all over the world. Geneva and its surroundings also host the headquarters of a variety of large multinational corporations, non-governmental organizations, the World Economic Forum and the World Business Council for Sustainable Development. Lively interaction between these organizations and the business world create a cutting-edge innovation and learning.

The faculty and the student body of the University represent a diversity of nationalities and cultures providing a lifetime enriching experience. The curricula are likewise based on a variety of business models, case studies and theories in a context of interactive and experiential learning.

Thus the University’s mission responds to the leadership needs and managerial skills of the future. I am looking forward to welcoming you to our University.


Dr. Claude Martin