International University in Geneva

Lead and manage communication and media projects for multinationals, governments and international organizations.

The Master of Arts in Media and Communication (MA-MC) is designed for students interested in pursuing careers in communications. The MA-MC provides a comprehensive introduction to today’s issues and challenges in media and communications: what is the role of the communications manager? How is new media re-shaping the media landscape? How can organizations and individuals communicate effectively in a global and multicultural environment?

  • Duration
    1 Year
  • Starting
    September November March May
  • Courses
    14 Courses

Key Benefits

  • An overview of the dominant theories of media and communications;
  • Practical skills in managing communications in organizations and companies;
  • Insight into the latest developments in media tools and related-business areas;
  • Exposure to how global organizations communicate strategically and evaluate their initiatives;
  • Switzerland is a dynamic and multicultural learning environment
Graduate Student Testimonials International University in Geneva

Program Details

In addition to core media and communication courses, the Master of Arts in Media and Communication trains young professionals to be future communication managers with courses in theory and practice: communication and media theory, intercultural communications, press and journalism, planning and evaluating communications, multimedia, executive communications and international marketing.

The Master of Arts in Media and Communication is comprised of 14 courses taken over one year.

Courses Descriptions

Trimester 1 credits
  • MKG 605 – Marketing Management Students gain knowledge of marketing management by learning to think strategically and developing marketing plans by aligning marketing initiatives with market opportunities. During the course, students are required to develop marketing plans through the use of case study analyses.
  • COM 656 – Communication Management In this course, students will be introduced to the key concepts related to managing communication programs in the workplace. The course focuses on topics such as corporate image, identity and reputation, community relation, corporate social responsibility, issues management, crisis management, public affairs and internal communication.
  • FIN 509 – Introduction to Finance This course introduces students to the basic tools of financial analysis. It develops an understanding of capital budgeting and risk analysis, cash flow and cost of capital, dividend policy, internal financing and leverage. It describes innovative methods in the use of capital markets, such as hedging with derivatives and related instruments.
  • COM 636 – Communication and Media Theory This course covers communication and media models, the history of communications media, an overview of different broadcasting systems and the social roles they play, the institutional and political framework through which the media operate, their cultural and economic roles, and the technology of communication and media.
Trimester 2 credits
  • NEG 615 – Cross-Cultural Negotiations In this course students develop negotiating strategies and tactics applicable in a global setting. The interrelationship between culture, communication and business is analyzed and appropriate approaches formulated.
  • MGT 657 – Operations and Project Management This course introduces students to the practices, concepts and techniques used in operations within manufacturing and service organizations. Topics include product and process design, demand forecasting, production and work-force planning and quality control.
  • COM 652 – Media Industries: Strategies and Influence The importance of the press has developed with the globalization of press coverage and worldwide concern for the unequal information flow between and among countries. This course examines the historic role of the press, the role of ideology in culture, the possibilities and methods in which bias may play a role in news reports, and the artificially constructed reality of such reports.
  • MKG 630 – Digital Marketing In this course students will gain expertise in the application of the most powerful tool of modern marketing. All the elements of a successful digital marketing strategy will be examined, including reaching and retaining customers, customizing, leveraging social media, and the digital advertising mix.
Trimester 3 credits
  • COM 654 – Intercultural Communication This course introduces students to the concepts and practices that underpin communication in the modern, multicultural environment. Students examine the interplay between their own cultural background and their ability to communicate with others. Emphasis is placed on the ability to understand cultural differences in communicating with others in the workplace or social setting - key elements of globalisation and the changing social-political landscape.
  • COM 658 – Communication Research and Planning Students are introduced to an analysis of public relations theory and practice and guided on the planning and evaluation of public relations and communication programs. During the course, students develop an academic and practical insight into best practices in corporate and marketing communication.
  • COM 621 – Interpersonal and Presentation Skills The essential element for a successful executive or manager is the ability to effectively communicate his or her ideas, persuade others of the viability of those ideas, and direct and delegate authority in a manner that motivates, rather than alienates subordinates. This course gives students a controlled environment in which to practice and develop these skills. Students examine interpersonal communication, business writing, public presentations, and are expected to make persuasive and informative oral presentations.
  • COM 653 – Digital Media Management This course reviews theory and current practice in the field of digital media. This combination aims to help students understand, design, create and assess current and future developments in digital media. Particular attention is assigned to web-based social media, public relations strategies and digital tactics such as blogging, social networking, microblogging, Wikis, video and audio production.
Trimester 4 credits
  • COM 698 – Media and Communication (Capstone Course) During their final trimester, students plan, design and present a communication project that puts into practice the communication and media theory, processes and techniques that they have studied during the degree program. The project is supported by a series of workshops on researching and managing communication projects.
  • BUS 650 – Ethics, Strategy and Social Responsibility This course examines CRS issues from the perspective of different aspects of corporate operations including strategy, accounting, finance, economics, entrepreneurship, marketing, organizational behavior and operations management, It includes lectures, case studies and student research projects and presentations.


Nationalities of Master Students
  • 1. Europe (62%)
  • 2. Asia (28%)
  • 3. America (7%)
  • 4. Africa (3%)


The faculty at IUG in Switzerland, is international in experience, practical in orientation and focused on their teaching. The faculty members are student-centered and committed to foster a stimulating learning environment.

Study in Switzerland

Geneva belongs to a select group of truly “international” cities of the world, making it an ideal place to study international management.

An International Network

The International University in Geneva has established a strong network, developing exchange programs with 23 universities worldwide.

Your Career with your MA-MC

MA-MC graduates have gone on to lead and manage communication and media projects for multinationals, governments and international organizations.

Career Services

The International University in Geneva provides for counselling to assist students in their career decisions.

Admission Requirements

  • A completed application form (should include your Motivation letter)
  • Official Undergraduate Transcript (certified translation in English) (Minimum GPA recommended 2.7 or above on the scale of 0-4)
  • Official Undergraduate Diploma (certified translation in English)
  • Non-refundable application fee of CHF 150.- or € 150.- or USD 140.-
  • English proficiency test: either TOEFL (min score 80),  IELTS (min score 6.0) or Cambridge Certificate in Advanced English (CAE). IUG institutional code number for the TOEFL is 0130;
  • Curriculum Vitae stating any relevant professional work experience;
  • Letter of reference from an employer or a professor;
  • Copy of valid passport;
  • Two passport size photos.

The following additional requirements apply to MBA program candidates:

  • A minimum Grade Point Average (GPA) of 3.0
  • A GMAT test score (The University's GMAT code number is 0130)
  • At least 2 years of work experience is recommended
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